A Mobile Friendly Web Design is a ‘one-website-fits-all’ approach.
A mobile friendly website is one website that adapts to various sized screens, offering customers a great viewing experience no matter what they are using.
That means there is no excessive horizontal scrolling, no continuous pinching to zoom, no fiddly buttons or text that is too small. Essentially it adheres to the the #1 web design rule – MAKE THE USER’S EXPERIENCE AS EASY AS POSSIBLE!
Consider mobile friendly web design for your website visitors.
Your website visitors no longer view the internet mostly from their desktop computers – they view websites more often from their mobile devices.
If you don’t already have a website that is easily viewable on mobile devices then your website visitors will struggle when looking for the information they need. For your visitors’ sakes, a mobile friendly web design will make THEIR experience more enjoyable.
Google are penalising websites without mobile friendly web design.
At the end of April 2015 Google updated their search algorithm designed to give a boost to mobile friendly pages in Google’s mobile search results.
It makes sense – if 40% of mobile users hit the back button when viewing a non-mobile friendly web page then Google need to make sure that their search results show websites that users are likely to stay on – mobile friendly ones.
Why use Fibonacci Designs for your Mobile Friendly Web Design?
It is one thing making a website that responds to different mobile devices, and it is another thing optimising a website for a great mobile experience.