News / BLOG

On these pages we will be releasing 'FD' news, issues and web development views...

Tracking Your Clicks!

Wednesday, 18 November 2009

One of the services that we have been working on lately is the development of HTML Email Newsletters (emails that we can send out to numerous recipients that link and look similar to your website).
A very important element of this is developing links that appear within your newsletter - that may be targeting a particular marketing campaign - that when clicked on get tracked by analytical software... so you can work out how effective your newsletters are.
We've been working hard on getting this working with Google Analytics and I think we're there... basically it is set up so that various parameters are added to the link so that you can then see how many people have clicked on that specific link. That possibly doesn't make a huge amount of sense to you so why not take a look at this excellent article on epikone.com for a full explanation!
If you're interested then in having an HTML Email Newsletter set up with us then let us know and we'll do all we can to help.
Cheers,
Chris

posted by ChrisAdams at 17:23