Pay Per Click Advertising
Fibonacci Designs offers help with setting up your Pay Per Click advertising strategies to help you get instant results and a targeted audience straight to your website.
If you need to get visitors to your website quickly then with the right campaign that is efficiently managed, Pay Per Click Adveriting can really work.
What is Pay Per Click Advertising?
You will probably have heard of Google Adwords and this is the most common form of Pay Per Click Advertising currently used. As the term suggests you Pay per Click i.e. when someone clicks on your Advert you pay Google a small fee.
What will it cost me?
This is the great thing – you decide what your budget is and we will set up and optimise your Adword Campaign to make the most effective use of your budget – be it £10 a day or £1000 per day.
How does it work?
To keep it simple let’s break it down into a couple of key facts:-
- You only pay when someone clicks your Ad;
- We set the maximum amount you are prepared to pay per day;
- From that budget we set the maximum amount you are prepared to pay per click on a set of keywords (known as bids).
- The amount you bid on any one keyword dictates how far up the list of Sponsored Links your Ad appears, and so how likely it is to be clicked on.
It’s important to remember that this is Pay Per Click advertising broken down in its most simple form and as you may imagine it gets more technical the deeper you go.
How long will it take to get a Campaign running?
Depending on the complexity of your Campaign it usually takes a day or two to set up. This includes researching your business, your website and your keywords and also taking a look at what your competitors are doing. Then we put together a comprehensive campaign that fits your requirements and then as soon as you are happy with the campaign it can be set to go live at the press of a button.
What if I want to stop the campaign?
A campaign can be Paused or Deleted at the press of a button too, so if for whatever reason you wish to stop your campaign it can be paused immediately and there is no delay or wasted advertising costs.
How do I know if the Ads are working and giving a Return on Investment?
When we set up your Adword Campaign we will also set up Google Analytics and Conversion Tracking. With these tools not only can we measure ROI we can also gather information on how visitors are using your site and we will suggest ways of improving the overall performance of both you web site and Adword Campaign.
Please contact us to see how we can make eMarketing find you new customers.