Blog & Video Promotion

A new breed of online marketing has quickly emerged in the form of Blog & Video Promotion. These tools, used in the right place can provide an effective and powerful marketing tool.

If you haven't heard of Blogging or YouTube and you're interested in marketing your interests online then it may well be time you did some research into both of these. Particularly effective if you are knowledgable in your area of work, having your own Blog and keeping an active presence in other related Blogs can really help your website to build links and attract visitors. Similarly, with the incredible rise in the number of videos being posted to sites such as YouTube, popping a little bit of video online - both on your website and on a site like YouTube - can certainly bring in new clientelle.

What is Blogging?

The word 'blog' is a derivative of the phrase 'web log'. Taking the form of a web site a Blog is a a page, or series of pages, of information. Blogs are usually about a particular topic and they are regularly updated by their owner or owners.

A Blog can be updated at any time with information, commentary, descriptions of events, images, video, links to sites or downloads etc. Blog entries (otherwise known as 'posts') are usually displayed in reverse-chronological order, taking on the appearance of a diary-like page.

Most common Blog software is free to set up, use and maintain and includes Google's Blog 'Blogger' and a widely used open source Blog called 'WordPress'.

And what about Video Promotion?

Well if you've heard of YouTube, before you started to read this page, then you know what Video Promotion is. For those that haven't then take a quick look (don't spend too long there though - it can eat your time!).

Much of YouTube (and other online video storage and broadcasting sites) videos contain mildly amusing content however there is an extremely valid place for developing useful, descriptive, instructional content that can help users understand your particular product or service. This can be added easily to your own website and kept on a storage site such as YouTube to allow internet uses to find you.

Please contact us to see how we can make eMarketing find you new customers.