This is a really great post from YOAST (SEO training, information and software) about ranking signals, which gives good indications for what you need to think about to get your website seen by search engines.
Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results.
This is a bit of a bookmark for myself to come back and read later – I use the Yoast SEO plugin for a few of my clients, and as a really well known industry leader in assisting with WordPress Search Engine Optimisation, they have a great blog that has lots of really informative information on it, like this post.
Go to read the post here: –