Next month Google Chrome, with almost 60% market share, is making a serious statement. All websites that are not on ‘https’ (that do not have a ‘security certificate’) will be flagged as “Not Secure” – so if you own a website that isn’t secure a large proportion of your users will know about it.
In an age where cyber security is on most people’s minds, it’s ever more important to do all we can to instill confidence in the minds of our website visitors, lest they get nervous and hit the back button.
With Google Chrome about to unleash it’s latest version that will flag up a website’s insecurity it’s imperative to get your website running over a secure certificate, and get that green padlock showing up. Couple that with the recent data privacy regulation (yes… GDPR) coming into effect at the end of last month, the move towards a more secure internet future is taking quite a step forwards, this quarter.
Why you need to take note and do something about this.
If you have a website running over an insecure service then you need to get that sorted out. As a web site designer I spend alot of time reviewing the myriad of aspects that help build user trust on a website (such as clear navigation, consistent use of logos and accreditations, customer testimonials) and being told that your website is insecure is a massive trust issue.
If you – as a website owner – are prepared to invest in these ‘trust aspects’ of a web page, you should be prepared to invest your time and your money in ensuring you are running your website over a secure server, and that you have the green padlock. If you don’t you may as well kiss a percentage of your website driven income goodbye.
What to do if your website is ‘Not Secure’?
In short, you need to get an ‘SSL Certificate’ and install it on your website hosting account, that will change the ‘http://’ at the start of your website address to ‘https://’. When installed and configured correctly, this will turn on the green padlock in the browser window (and stop any ‘Not Secure’ messages from appearing).
An SSL Certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server. It makes it very difficult for the information passing from page to page to be intercepted.
Many hosting companies offer free SSL certificates (Let’s Encrypt is a great industry standard for example) and some offer installation services. If your website is really simple, and has been coded using ‘relative urls’ for various media used in the graphics and content, then there’s a fair chance you may not need to get a developer involved. In this case just installing and integrating the SSL certificate may get the green padlock showing, but quite often there needs to be some work done to the website to get it all working properly. Don’t forget to also set up redirects from old website addresses to the new ones, force SSL to work, and change any linked accounts (such as Google Analytics).
Need some help getting your website set up with SSL?
I can offer my assistance in getting your website up and running with an SSL certificate. The cost for me to do this varies depending on the complexity of your website, as well as where it is hosted. To give you a rough idea, that can range from £150 to over £1000, however if you have a WordPress website and are registered with one of my website care plans then that cost is much more likely to be at the lower end of the spectrum.
As an incentive if you want to transfer your website over to one of my care plans (all include hosting, backups, software and website updates, premium plans include other great elements such as security scanning and firewalls) then I will reduce your investment in getting the SSL set up by 50%. Simply get in touch by email – firstname.lastname@example.org.