>Every year it seems that online shopping plays a bigger and bigger part in the annual hunt for the Christmas shopping list and this year the global indicators that we may be coming out of the economic downturn may be backed up by some quite encouraging figures.
Coremetrics, a provider of marketing optimisation solutions, found that the value of the average online order has increased 54 percent since 2007. The effect of the economic downturn on eCommerce transactions last year is certainly visible with the average order value decreasing 20 percent during 2007-2008, before rising a massive 94 percent from 2008 to 2009.
Coremetrics statistics also show that the number of goods that are purchased per online transaction has also increased significantly, from 2.7 items in 2007 to 3.7 per order in 2009, perhaps indicating that there is more consumer confidence in purchasing from the online sector.
The Centre for Retail Research also estimated that the UK Christmas spend would reach £8.9billion – accounting for 20% of the total Christmas spend. Additionally eDigitalResearch and IMRG published figures showing that 93% of those surveyed planned to shop online for Christmas gifts with a massive 71% looking to buy more than half of their gift lists via the internet.
And what’s the best way to capitalise on this in future years? Well we all know that Christmas is advertised earlier and earlier every year, so if you want to benefit from more and more online shoppers then you need to make sure your shop is performing well – in terms of functionality, relevant products, stock and marketing – WELL in advance!