First and foremost – you want users of your website to enjoy their experience when viewing your website on their mobile device – right? Well there are other reasons too why having a mobile friendly web design is really important.
Google’s latest algorithm update (April 2015) means that sites which aren’t mobile friendly are likely to have their placement in search results hit badly. Also statistically, users are less likely to buy from a website when using a mobile device if it is not easy to use and also very unlikely to recommend the website to their friends. These are two reasons why it is crucially important that your web site design is mobile friendly and designed in the appropriate way.
So what are the characteristics, advantages and disadvantages of mobile web design? Which web design features are mobile friendly and which are not? Why is it important to have mobile friendly web design in Cornwall?
What is a mobile friendly website and why is it important?
A mobile friendly website fundamentally means your website isn’t broken or user “unfriendly” to mobile users. It’s about ensuring the website is scalable and displays as a good version of itself when it comes to mobile devices such as iPhone, iPad, android etc as well as when displayed on bigger laptop and desktop screens. The statistics show that an ever increasing number of internet users are going online using their mobile devices AS OPPOSED to their laptops of desktops – in fact the 50% figure was surpassed at the end of last year, meaning that it is becoming increasingly important for businesses to invest in a mobile friendly web design; otherwise you might find yourself being left behind and nowhere in the search engine rankings.
Why do you need a mobile friendly web design in Cornwall?
A well developed mobile website can mean a significantly increased range and number of web visitors to your web site, happy to be able to use your site to full effect and that it functions in the right way. For a businesses with a web site in Cornwall, often a user may be looking for a product or service, particularly a tourist based service, on their mobile phone – so it is vital to have a website that is easy for them to use. If you have a Cornwall based business that is selling products then it is highly likely your website users will look at the site, browsing for your products, on a mobile device.
For Cornwall-based businesses with a large stake in the market of mobile users (and of course those in the South West and the rest of the UK!) an option for mobile web design is to create a whole new design that is geared specifically to the needs of the mobile user. All non-essential content and navigation is stripped down, providing only the required navigation and content for the mobile user.
Even if your business isn’t a natural fit with mobile friendly web design technology, giving thought to good mobile web design can present your company as a professional, cutting edge firm which embraces modern technology.
We are mobile friendly web design experts based in Cornwall, and the new web sites we build come with the guarantee that they will be mobile friendly and adjust their appearance on different screen dimensions easily.
Fibonacci Designs will help to enhance your brand, products or services beyond the traditional desktop website. As mobile technology is constantly changing, taking the leap will mean endless possibilities for enhancing and promoting your business.
As you can see from the above list of benefits, there are a number of ways that you can take advantage of our status as mobile web design experts based here in Cornwall. If you are looking to build a new website or improve an existing one and you’re a business in the Cornwall area, you need our professional design services.